How Did Private Labels Grow?
Since the early 1900s, private label products have been a part of industry. Thought, the real surge in its growth came into notice after many years of its existence. Undeniably, private labels have come up as a strong alternative against national product. It allows manufacturers to offer s price to its customers without compromising with the product quality. Nowadays, many big companies like Victoria Secret Model, PepsiCo, etc are using private label industry for manufacturing products. However, they have come into play after long years. Let us have a look at their journey of evolution. So the first question comes that how and why did it start? In the days earlier to multi market and distribution capabilities, national brands were comparatively more powerful than vendors who were not competent to offer lower prices due to inability to produce goods on a large scale. Apart from that, they did not even have a strong national presence and had limited local ground up organiz